What
Our Brand Positioning Expresses
Our ref LAN 2
:I/brand.rtf
Prepared 26 September 2002
Our brand “Chan
Academy Australia” means respect for scholars and sustaining
long term scholarship. We appreciate that scholars operate best in
suitable environs.
The Chan Academy Australia buildings are
well equipped for e-commerce and situated in a Chan garden.
Our
Scholars and their associates deliver good well-researched
information fit for practitioners’ use.
This valuable
resource and working environment has been generated over the last 20
years at the Chan Academy Australia with sustained and focused
effort.
Our lemma is “lifetimes of learning”.
The
Chan Academy Australia is interested in trans-generational
preservation and propagation of our good information. We plan for
our Chan Academy library information services and Chan garden to be
maintained in good condition for at least 500 years.
To
manage this project, financial prudence is what we must practice.
Our seeds sown in the 20th century are flowering in this century. We
do not borrow money to finance capital works or equipment
refurbishment. We prefer to remain debtless.
At present,
worries of a financial nature occupy many persons’ minds in
Australia and lead to symptoms of stress.
We rely on
volitional causes and effects to generate our wealth to fund this
major project.
From the Buddhist perspective, it is clear
that the underlying causes for local recent events causing stress,
are greed for what has been termed “easy money” or
“something for nothing”.
Persons cannot practice if
they are over stressed; they need some quiet time.
Our brand
“Chan Academy Australia” delivers information that
contains four types of teaching methods.
These methods show
persons how to overcome symptoms of stress caused by greed and
develop some quiet time to be ready and able to practice Buddha
Dhamma.
The four teaching methods are:
1. Chan Academy
Australia teaches methods to overcome stinginess and practice Dana.
Persons are taught to clean and de-clutter, remove ugly objects to
replace with more tasteful things. Crockery is changed every season
over the four seasons. “Spring-cleaning” is done over the
four seasons.
The notion of replacing the things you consume
in 80 areas is taught with intensity. The first is food. Students
are taught to generate more food for others than they have consumed
in their entire present life. For example, we fund food for overseas
orphanages. All things depend on nutrient. Without nutrient practice
will fail. This is called Dana. ( See foot-note 1)
2. Chan
Academy Australia teaches methods of overcoming immorality and
practising Sila. Students are taught to hold 5 precepts at all
times. If persons cannot maintain these 5 precepts they feel
uncomfortable and cannot practice at our Centre and leave our
organisation. This is called Sila. (See foot-note 2).
3. Chan
Academy Australia teaches the notion of the perfection of one or
another characteristic in many ways. For example, by teaching Dana
in many ways. (see footnote 3).
4. Chan Academy Australia
teaches renunciation of low and unwholesome culture or renunciation
of the world. (See footnote 4).
After these 4 things are well
developed, students can aspire to scholarship.
Without this
basis of the first three stages of the noble eight-fold path:
Samma-ditthi (right understanding), Samma -sankappa (right thought)
and Samma-vaca (right speech) there can be no scholarship.
The
reason scholarship exists at our Chan Academy Australia is because
the majority of Members practice these first three stages of the
noble eight-fold path.
If they do not practice steadily and
soberly, they leave our organisation because we are well protected
by the heavenly Sangha.
This is the way we accumulate and
preserve resources.
Our strength is we remain viable year in
year out.
Preservation metadata is an essential component of
most archiving strategies. It is the information necessary to carry
out, document and evaluate the processes that support the long-term
retention and accessibility of digital content.
While the
importance of preservation metadata is widely recognised, standards
and best practice for its use and implementation have yet to emerge.
This poses a serious obstacle to the growth and development
of digital archiving activities, especially those involving
co-operative or third-party relationships among multiple
stakeholders.
The OCLC/RLG Preservation metadata Working
Group is :
Jointly sponsored by OCLC and RLG
a response to the need of consensus and convergence and the development, use and implementation of preservation metadata
composed of leading experts from a variety of institutional and geographical backgrounds
tasked with examining current practice in the use of
preservation metadata, and developing comprehensive preservation
metadata framework applicable to a broad range of digital
preservation activities.
The results of the working group's
activities are publicly available and are intended to guide and
inform future digital preservation initiatives.
Worries of a
financial nature occupy most persons’ minds and lead to
symptoms of stress.
We take recent financial issues in the
modern world and analyse the theoretical foundations on which they
are based.
We know that financial ideas have reached the main
stream when books about planning include sections on them.
Complex
instruments for professional financial use have entered relatively
straight forward ranges of products issued by institutions.
Each
country maintains its financial markets as developed are unique.
A
reason for questioning this claim to financial uniqueness has to do
with the development of the Internet, where a plethora of good
information allows persons to arrive at positions rather than acting
on professional guidance.
The Internet allows a person to
track their financial interest quickly and cheaply. Considerable
diversity has developed.
The price of attainment of
scholastic opinion on Canonical texts is one of the major influences
on the views on opinions that persons hold.
Many religions
have been funding their scholars to investigate the orthology of
their Canonical texts and have translated this into modern sanctions
or financial positions that are validated through the hierarchical
control of the official face of their religions. Orthology means
“correctness of language”.
Some religions specify
the maximum interest that ought to be charged. To avoid interest
formulae the economic world started to trade on
derivatives.
Day-traders purchased and sold shares on a time
span where a “long-term” meant 4 o’clock that
day.
In Australia and elsewhere, many tradesmen quit their
work to become day-traders. Everywhere were advertisements for
share-trading programs.
In March 2002 AXON instruments
(makers of cellular neuro-science software and instrumentation) hit
the share market screens with more than eight times its share issue
price.
The era of the day-traders who bought and sold within
a 24 hour period is largely gone.
In Australia we only saw
the day-traders’ phenomena for a few months.
The
“derivatives” securities - options and warrants - give
traders the right to buy or sell a much larger parcel of shares and
punt on whether the shares will rise or fall.
The basic
difference between options and warrants is that the latter is
“alive” for longer and is not issued by the
stock-exchange, but by a third party (usually an investment
bank).
The latest products in the market place, contracts for
difference (CFDs) and spread-betting, simplify the ability of taking
a short-term bet on the direction of the share market.
In
spread-betting a financial bookmaker quotes its own spread over a
share price or an index value. The investor uses this price to bet
on the direction of the share price of index value. For the
would-be-day-trader, they make buying actual shares seem as old
fashioned as analogue mobile phones.
Share markets
historically have always recovered from crashes.
The key
question is, not how peaks are regained, but how long it will take
to regain them.
The US and Australian markets do not always
have the same recovery time.
It took Australia just five
years to recover from the 1929 crash; It took the US twenty-five
years.
Yet the financial loss and human loss of confidence in
the job markets in both countries were almost beyond measure.
In
the financial year just completed, the medium return from pooled
superannuation trusts in Australia was minus 4.1%.
In
Australia, the wide spread investments, peoples’ capitalism and
the disappointing results have resulted in many persons becoming
hesitant about their investment prospects and the possibility of
building a substantial nest-egg for their retirement.
At the
casinos in Australia, there has been a vast increase in gambling
causing much financial hardship for ordinary families.
Chan
Academy Australia delivers the antidote to such problems. This is
our great strength.
The merit of this paper is dedicated to
the Chan Academy Australia’s’ Resident Practitioners Anita
M. Hughes and John D. Hughes.
Prepared by John D. Hughes Dip.
App. Chem. T.T.T.C. GDAIE and Anita M. Hughes RN Div 1.
The
brand name Chan Academy is a registered trading name of the Buddhist
Discussion Centre (Upwey) Ltd. A.C.N. 005 701 806 A.B.N. 42 611 496
488
Footnote 1
Venerable Bhikkhu Nanamoli, The Path of
Purification Vissuddhi Magga. Singapore Buddhist Meditation Centre
Singapore. 1956. Reprinted and donated for free distribution by the
The Corporate Body of the Buddha Educational Foundation Taipei,
Taiwan.
Lama Choedak Rinpoche, How to help the deceased. The
Mahayana Sutra of Three Noble Heaps White Soor Offerings Pervading
All the Realms. Fourth edition May 2002 Gorum Publications.
Australia.
Tan Aun Phaik, Dana Making A Treasure Store of
Boons. 1998 Penang. Ed. KC Hor.
Footnote 2
Venerable
Bhikkhu Nanamoli, The Path of Purification Vissuddhi Magga.
Singapore Buddhist Meditation Centre Singapore. 1956. Reprinted and
donated for free distribution by the The Corporate Body of the
Buddha Educational Foundation Taipei, Taiwan.
Buddhist
Discussion Centre (Upwey) Ltd. Chanting Sheets and Precept
sheets.
Footnote 3
Conze, Edward. The Large Sutra on
Perfect Wisdom. London. 1975. University of California Press, Los
Angeles. ISBN 0-520-05321-4
Geshe Acharya Thubten Loden,
Meditations on the Path to Enlightenment in Tibetan Buddhism 1996,
Tushita Publications, Melbourne Australia. p361-p471. ISBN 0 646
27043 5
Footnote 4
Venerable Mahathera
Piyadassi, The Spectrum of Buddhism Writings of Piyadassi. 1991.
Reprinted for free distribution by the The Corporate Body of the
Buddha Educational Foundation Taipei, Taiwan. R.O.C. p71-p89. ISBN
955-9098-03-9
Venerable Bhikkhu Nanamoli, The Path of
Purification Vissuddhi Magga
References:
Geshe
Acharya Thubten Loden, Meditations on the Path to Enlightenment in
Tibetan Buddhism 1996, Tushita Publications, Melbourne Australia.
p361-p471. ISBN 0 646 27043 5
Dunn, James “leverage is
alive and well”, p4. The Australian Business Surveyor Series
12: Risk Reward, The Australian Newspaper 26 September
2002.
Keller, Kevin Lane., Sternthal, Brian. and Tybout,
Alice. “Three Questions You Need to Ask About Your Brand”
p80. Harvard Business Review Volume 80, No. 9, September 2002.
The
Shorter Oxford English Dictionary 1973 Oxford University Press,
Published 1992. Printed USA.